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Paper No. (2)
The Environmental Media in Jordan and the Challenges
of the 21st century
After ten years of environmental awareness and environmental
media campaigns and projects in Jordan, the base of
environmental media is still fragmented and incapable
of facing the media challenges posed by the modern information
revolution and the increasing complexity of the environmental
knowledge and its linkages to several other developmental
sectors. This paper presents an analysis of the state
of environmental media in Jordan via content analysis
of environmental coverage in the three Arabic language
dailies in Jordan in September 2000. This analysis showed
that the environmental coverage is directly correlated
with the number of pages in each newspaper while the
focus was on issue related to water management. The
majority of news sources were local and international
news agencies, which have covered environmental issues
in descriptive rather than critical and analytical methods.
The paper states that the environmental media in Jordan
does not a special identity and suffers from several
problems and obstacles, some of which relate to the
general Media State and others, are specific for environmental
media.
The obstacles related to general media issues are weak
command in English language and non-professionally in
environmental media and high costs of issuing environmental
publications and the governmental control of main newspapers
and weakness in investigative journalism. As for obstacles
specific for environmental media they consists of lack
of journalists specialized in environmental issues,
lack of incentives for environmental journalism in general,
weakness in media performance of major public and private
environmental institutions, lack of training courses
and difficulty in simplifying technical environmental
knowledge and terminology.
The paper emphasizes on the necessity of upgrading the
environmental media in Jordan and moving away from traditional
journalism technique to modern methods and enhancing
professionalism and team work as well as coordination
between various sectors and utilizing the potential
of modern communication channels in spreading environmental
awareness. The paper recommends preparation and implementation
of a comprehensive strategy for environmental media
and establishing joint media campaigns between different
organizations as well as spreading environmental awareness
to the levels of chief editors and media managers to
incorporate environmental issues into their media plans.
The paper stresses also on raising the professional
level of journalists and increasing translation efforts
into Arabic especially for environmental topics and
privatization of media institutes.
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